Integrated Campaign Operations
Uber Taxi integrated campaign operations
Project management and creative operations support for an integrated Uber Taxi campaign delivered across Japan and Australia.
- Client
- Uber Taxi
- Year
- 2025–
- Category
- Integrated Campaign Operations
- Role
- Project Manager / Creative Operations
- Cross-functional stakeholders
- 20+Cross-functional stakeholders
- Cross-office delivery
- Japan + AustraliaCross-office delivery
- Project duration
- 5–7 moProject duration
- Campaign budget
- USD 2M+Campaign budget
- Concurrent workstreams
- MultipleConcurrent workstreams
- Bilingual delivery environment
- EN / JABilingual delivery environment
Project-scope indicators, not personal achievement claims.
Overview
An integrated campaign for Uber Taxi in the Japanese market, run as a cross-office programme between teams in Japan and Australia. My work sat on the operating side: schedules, resourcing, coordination, tracking and delivery readiness across every workstream.
Context
The campaign combined strategy, creative, production, account, media, finance, external partners and client stakeholders. Two offices in two time zones worked on shared deliverables, in two languages, with approvals moving between them. The operating load was as large as the creative load.
Challenge
With 20+ people contributing across Japan and Australia over a 5–7 month cycle, the constraint was not effort but visibility. Ownership, dependencies and approval sequence had to stay legible to everyone at once, or schedules would drift and decisions would stall waiting on the wrong person.
Scope
Scope
- Integrated schedule covering strategy, creative, production, media and localization
- Resource planning and allocation across concurrent workstreams
- Japan and Australia cross-office coordination and time-zone alignment
- Stakeholder communication and status reporting to leadership
- Production tracking from pre-production through delivery
- Budget visibility and spend tracking against plan
- Risk identification, escalation routes and change handling
- Approval readiness and delivery checks
Team
Team
- 20+ people across Japan and Australia
Stakeholders
Strategy, creative, integrated production, account management, media, finance, external production partners and client-side stakeholders.
Role and ownership
What the organization delivered
The agency delivered an integrated Uber Taxi campaign spanning strategy, creative development, production, media and localization for the Japanese market.
What I personally owned
- Built and maintained the integrated schedule used as the single source of truth across both offices
- Ran resource planning and allocation across concurrent workstreams
- Coordinated Japan and Australia teams across time zones, in Japanese and English
- Tracked production status and surfaced slippage before it reached downstream dates
- Maintained budget visibility against plan and flagged variance
- Clarified ownership, dependencies, approval steps and escalation points
- Prepared and circulated status reporting for team and leadership
What resulted
- Maintained delivery visibility across 20+ stakeholders in Japan and Australia
- Kept complex creative and production schedules organized across multiple concurrent workstreams
- Reduced schedule ambiguity by creating a clear source of truth for teams, partners and leadership
- Created a more stable operating rhythm across creative, production, account, finance and client teams
- Helped creative teams stay focused by managing operational complexity around them
Operating model
Single source of truth
One integrated schedule both offices worked from, rather than parallel local plans that quietly diverge.
Named ownership
Every deliverable carried an owner and a decision-maker, so nothing waited in an unassigned state.
Time-zone aware sequencing
Handoffs were planned around the Japan–Australia overlap so a day was never lost to a missed window.
Bilingual documentation
Status, scope and approvals were legible in both Japanese and English rather than translated after the fact.
Tools and systems
- Asana
- Google Workspace
- Slack
- Spreadsheet-based resource and budget tracking
- Shared review and approval workflows
Risks and constraints
Risks and constraints
- Time-zone gap compressing the usable working overlap between offices
- Approval chains crossing two organizations and two languages
- Concurrent workstreams competing for the same creative and production resource
- Late-stage change requests colliding with fixed production and media dates
- Translation and localization dependencies sitting on the critical path
Key decisions
- 01
One schedule, not two
Both offices worked from a single integrated plan. Local sub-plans were allowed underneath it, but the shared schedule stayed authoritative for cross-office dates.
- 02
Escalate on dependency, not on delay
Escalation triggered when a dependency became unowned or unclear, rather than waiting for a date to be missed.
- 03
Protect the creative window
Operational questions were batched and routed away from creative teams during production peaks.
Deliverables
Deliverables
- Integrated master schedule
- Resource allocation plan across workstreams
- Weekly status reporting for team and leadership
- Production tracker
- Budget status view against plan
- Risk and dependency log
- Approval and delivery checklist
What changed
Teams, partners and leadership shared one reference for where the work stood, who owned each piece and what had to be decided next. Schedule questions previously resolved through individual conversations became visible in one place.
Lessons learned
- Cross-office delivery fails on ambiguity long before it fails on capacity.
- A schedule is only a source of truth if both sides can read it without translation.
- Naming the escalation point in advance is what makes escalation usable under pressure.
Next case study
Uber Eats integrated campaign operations